Door 03 ยท Personal brands

A home base you own, for artists, agents and creators.

Your name is the business. We build the site or press kit, the content calendar and the campaigns around your releases or listings, and every account stays in your name.

Who it's for Artists, agents, creators, athletes and speakers.
What you buy first Brand site or EPK, content calendar, release or listing campaigns, ads, audience growth plan
The plan, Stage 0 to 5

What happens, in order.

Your Growth Plan fills this in with your own audit numbers and dates. Ad spend is always yours, paid straight to Google or Meta.

Music artists

  1. Stage 0

    Foundation

    Artist site or EPK, Spotify for Artists and Apple Music for Artists claimed, one consistent name, bio and photos, and the site in place of a link page.

  2. Stage 1

    Attract

    A content system around the music: four short videos a week, one long piece a month, and playlist pitching through the official editorial pitch only.

  3. Stage 2

    Capture

    Fan email and text list, and pre-save pages for every release.

  4. Stage 3

    Convert

    A release campaign from six weeks before to after the drop, show tickets and merch.

  5. Stage 4

    Retain

    Monthly drops, behind the scenes and a fan club.

  6. Stage 5

    Refer

    Features, collaborations and superfans who bring their friends.

Hard line. No bought streams, followers or playlist placements, ever. It breaks Spotify's and Instagram's rules and gets artists removed. Every plan says so in writing.

Real estate agents

  1. Stage 0

    Foundation

    Agent site with listing links, Google profile, reviews, and your brokerage name and licence disclosures on every page and ad.

  2. Stage 1

    Attract

    Three posts a week (market, neighbourhood, listing) and one ad test per listing on your own account.

  3. Stage 2

    Capture

    A home value or buyer guide lead magnet that feeds your CRM.

  4. Stage 3

    Convert

    Five-minute follow-up, an open-house system and video tours.

  5. Stage 4

    Retain

    A monthly past-client email and an anniversary touch.

  6. Stage 5

    Refer

    A referral program and partner lenders and movers.

Hard line. Your brokerage approves the advertising. We draft; you and your brokerage sign off before anything runs.

Work

The standard, built out.

The sites show what a build for this door looks like.

Creators, athletes and speakers follow the artist plan with their own milestones.

Start here

Get your free growth audit.

One page, built from public information: your score, the top three gaps and three fixes. Yours to keep either way.