Door 02 ยท Online businesses

A funnel that turns content into customers, for businesses that sell online.

One offer, one landing page, an email sequence and a steady content system, with paid traffic managed on your own ad accounts once the funnel converts.

Who it's for Coaches, consultants, course sellers and small direct-to-consumer brands.
What you buy first Landing page and funnel, email list, content system, paid traffic management
The plan, Stage 0 to 5

What happens, in order.

Your Growth Plan fills this in with your own audit numbers and dates. Ad spend is always yours, paid straight to Google or Meta.

  1. Stage 0

    Foundation

    One offer, one landing page, a checkout or application that works, and tracking you can trust.

  2. Stage 1

    Attract

    Content pillars, four short videos a week, creator collaborations and a first cold-traffic test.

  3. Stage 2

    Capture

    A lead magnet, an email list and a quiz or waitlist that sorts buyers from browsers.

  4. Stage 3

    Convert

    An email sequence of 7 to 9 messages, retargeting and real proof as it comes in.

  5. Stage 4

    Retain

    Onboarding that gets people to a result, a community and the next offer.

  6. Stage 5

    Refer

    An affiliate or ambassador program for the customers who already talk about you.

Work

The standard, built out.

The sites show what a build for this door looks like.

Our online-store build is in production for December 2026. Until then, the work on the other doors shows the build standard.

Start here

Get your free growth audit.

One page, built from public information: your score, the top three gaps and three fixes. Yours to keep either way.